Digital marketing

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TikTok marketing skills

From Zero To Viral: Elevate Your TikTok Marketing Skills With These 6 Proven Tips For Building A Loyal Community And Gaining Massive Views

February 4, 2024 / By / 7 minutes of reading
Digital marketing

TikTok is a crucial platform for businesses and marketers with over 1.67 billion users worldwide. To maximize reach on TikTok, marketers should understand and leverage the algorithm, keep updated with trends, utilize hashtags and trending sounds and challenges, create engaging and high-quality content, post frequently with a strategy, and utilize TikTok’s editing tools. Building a loyal community through engagement and interaction is also key. By incorporating these methods, businesses can significantly improve their TikTok marketing success.

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Automation in Conversational Marketing

Chatbots and the Human Touch: Balancing Automation in Conversational Marketing

February 4, 2024 / By / 3 minutes of reading
Digital marketing

Conversational marketing, which blends AI-driven chatbots and human agents, is reshaping business-customer engagements. Chatbots optimise operations and ensure real-time customer response, while human agents address complex and sensitive issues. Techniques for humanising chatbots are being developed, with examples from leading companies offering insights for future implementation. As chatbots evolve through machine learning, the combination of automated efficiency with human empathy is expected to set new standards in customer service.

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Prestashop SEO Module

What Is the Best Text Volume on the Page for Successful SEO

May 7, 2024 / By / 6 minutes of reading
Digital marketing

This article discusses the importance of word count in SEO and explores how to strike a balance between quantity and quality. Tools such as the PrestaShop SEO module can help websites stand out in search engines. However, search engine algorithms constantly change, so it’s crucial to keep a close eye on evolving SEO best practices. Different content types require different word counts for optimal success. Lastly, the article covers SEO tools that help optimize content, such as discovering popular keywords and content pruning.

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Performance Optimization and Page Load Speed

Optimizing Website Performance and User Experience | Unraveling the Impact on Page Loading Speed

February 4, 2024 / By / 6 minutes of reading
SEO Tips

In the ever-evolving realm of digital engagement, the interplay between page loading speed and user satisfaction takes center stage. Picture this: a user lands on your website, brimming with anticipation, only to be met with

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