There are so many great mobile apps that were not downloaded much because they were not publicized enough. Many app developers end their marketing and publicity on app stores. Unfortunately, app stores do not give app developers enough space to advertise their app properly. This is why top app development companies create a website for their apps or market it on their existing website.
This article discusses a few tips on how top app development companies have been getting it right with the publicity of their apps. You can adapt some of the strategies too.
Creation of website
As mentioned earlier, if you don’t have any website, you can create a website for your mobile app. If you already have a website, you can dedicate a whole web page to market your mobile app. That is exactly what top app development companies do.
Optimize the website for search engine
Top app development companies don’t just create a website, they also optimize the website for search engines. They use keywords that are related to the purpose of the app. For instance, if the app is for weight loss, they use weight loss and its derivatives in their SEO campaign. This will drive “weight loss” traffic to the website and to the app store to search and download the advertised app. You can also emulate the idea because it is very effective.
Great pitch
Unfortunately, this is where many developers get it wrong. They fail to include a great sales pitch on the website. They just describe the app but they don’t elaborate on why anyone should use it. This is the mistake top app development companies do not make. Here are the components of a winning sales pitch as advised by an executive in one of the top app development companies.
1. Start with empathy
For people to believe that your app can actually solve a problem, you need to prove to them that you understand their situation. Empathy breeds and elicits credibility. So, you should show some in-depth understanding of the problem your app is meant to solve.
There are so many great mobile apps that were not downloaded much because they were not publicized enough. Many app developers end their marketing and publicity on app stores. Unfortunately, app stores do not give app developers enough space to advertise their app properly. This is why top app development companies create a website for their apps or market it on their existing website.
This article discusses a few tips on how top app development companies have been getting it right with the publicity of their apps. You can adapt some of the strategies too.
2. Explain how your app will solve the problem
The next step is to explain on your website how your app will solve the problem. You need to break it down to the simplest and avoid too many technical terms. Let people read and understand how your app works. They will be able to connect on their own.
3. Explain why your app is better than others
It is likely that there are apps already bridging the need gap that you want to bridge with your app. Let the potential users of your app understand why it is better than other mobile apps created for the same purpose. This will make them give your app a try.
4. Outline other benefits of using your app
Instead of hammering on the features of your app, you need to discuss the benefits of all the features. Users are actually interested in what they will get. Every feature has to be beneficial to them.
5. Include a clear to action
Don’t assume that the visitors to your website already know what to do. If you don’t tell them to do anything at the end of your pitch, they won’t do anything. So, you need to include a clear call to action.
6.Upload a video
People are more likely to view videos than reading the text because videos are more entertaining and they don’t require any mental effort. So, create an explainer video that shows how your app works. Videos pass more messages than both text and images put together. Even Google ranks websites with videos higher than websites with videos. However, it is necessary to make it brief. It should not exceed 2 minutes.
7.Hire digital marketers
Being a developer does not make you a marketer. Let experienced digital marketers help to market your app through all their digital marketing platforms and channels. Hiring marketers may come at a cost, but it is worth it.
All these marketing strategies will get people to download and use your app at least once. The strategies do not retain users. There are different strategies for retention and this article discusses a few of them.
8. How to retain the users of your app
Continuously seek feedback: When you continue to seek feedback, users will have a feeling that there are real humans behind the app and that will make them retain your app. However, seeking feedback is just the first leg, acting on the feedback is more important. You must always act on the feedback you get.
9. Regular update
You need to update your app regularly with new features otherwise, users will get tired of the same old features of your app and drop off. So, it is important to create regular updates based on the feedback you get.
10. Keep it simply simple
The best mobile apps are the ones that are easy to understand. So, your mobile app should be very easy to navigate and simple to use. Gone are the days when users will make conscious efforts to understand your app. It takes a first time user, less than 2 minutes to decide whether to use your app or pass it. So, you need to make simple and simplify it even further with each update.
11. Include new levels/missions
If it is a game app, you also need to add new missions or levels with every update. If not, players will delete it after they clear it. There should be new levels at least once in a quarter. You should have been informing users of the impending update even before it is released.
The next step is to explain on your website how your app will solve the problem. You need to break it down to the simplest and avoid too many technical terms. Let people read and understand how your app works. They will be able to connect on their own.
Read Also List of Top Mobile App Development Companies in USA [Updated]
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