Marketing

Automation in Conversational Marketing

Chatbots and the Human Touch: Balancing Automation in Conversational Marketing

Digital marketing

Conversational marketing, which blends AI-driven chatbots and human agents, is reshaping business-customer engagements. Chatbots optimise operations and ensure real-time customer response, while human agents address complex and sensitive issues. Techniques for humanising chatbots are being developed, with examples from leading companies offering insights for future implementation. As chatbots evolve through machine learning, the combination of automated efficiency with human empathy is expected to set new standards in customer service.

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